Product Management
Why we care about Product Management
Product management is a key discipline that brings together business strategy, user needs and technical capabilities to create successful products. Since its beginnings, product management has undergone significant evolution and continues to adapt to new challenges and trends.
What is the role of Product Management today?
With the advent of digital technology in the 1990s, the role of product managers began to change. New technologies and the internet enabled faster product development and launches. Product managers had to adapt and start integrating technical knowledge into their work.
Comprehensive Product Management Offer
Popular Trends in Product Management
Agile methodology is the standard in product management today. The Agile approach allows teams to react quickly to change and adapt to new requirements. Sprints, short periods of time focused on completing specific tasks, are a key part of the agile methodology. Sprint management includes planning, execution, and retrospective, allowing teams to continuously improve their processes and results.
Jira, developed by Atlassian, is one of the most popular project management tools in product management. Jira supports agile methodologies such as scrum and kanban, and allows teams to plan sprints, track tasks, and manage workflow. With Jira, product managers can more effectively manage development cycles, monitor progress, and resolve issues in real time.
Nowadays, it is important that decisions are based on data. Product managers are increasingly using analytics tools to measure product performance, analyze user behavior and identify areas for improvement. A data-driven approach allows them to better understand customer needs and make informed decisions that increase the chances of product success.